Comunicação interna nos polos operacionais: estudo de caso do polo alagoano de uma empresa brasileira do setor energético

Abstract

This work deals with a brief analysis of the challenges related to Internal Communication in the operational poles of a national company in the energy area, with a view to the effectiveness of the communicational flow and the integration of its collaborators. A qualitative, descriptive perspective was adopted. The analysis is developed in order to understand the strategies used in the organizational environment related to communication. The work is based on the case study of Origin Energia, carried out from the direct observation of the corporate routine, during the period of development of the mandatory supervised internship. In general, it is concluded that the efforts made are aimed at promoting the effectiveness of communication between employees at the operational poles, and it is not possible to quantify the level of quality of communication, which represents a limitation of the present study. It was also possible to perceive that integrated actions are sought, despite the territorial distances, leading to the construction of a collective feeling of belonging of the employees in relation to the organization.