Barbosa jiu jitsu: plano estratégico de comunicação

Abstract

Knowledge about the importance of a company's good positioning contrasts with the lack of an existing approach, especially with small and medium-sized companies. With this, the present monograph aims to present a bibliographic reference on the subject addressed, ranging from concepts of strategic planning, marketing, brand to the importance of professional public relations in this regard, delving into the theme of positioning, with approaches on brand identity and image, concluding with the reputation of the organization, which is the union of the other elements when performing good work by the professional in the area. The methodology used was a quantitative and qualitative case study, with an empirical object of the company “Barbosa JiuJitsu”. For this, internal interviews were carried out. To measure its position. As a result, research has revealed that “Barbosa Jiu-Jitsu” has an image consistent with its identity, resulting in a positive reputation.