Cerimonial social e gestão de eventos: estudo sobre a gestão do cerimonial social em casamentos

Abstract

This work, based on organizational theories of Public Relations, analyzes the management of the Social Ceremonial at weddings, highlighting the fundamental role of Public Relations in the Planning and Execution of these events. Therefore, the main objective is to demonstrate how the work of a PR professional can ensure efficient organization, clear communication and the success of weddings, with a special focus on coordinating suppliers and supervising each stage of the event. The methodology used includes exploratory research based on a bibliographical review and participatory research into practices related to ceremonial in social events. To this end, the study addresses how Public Relations are included in wedding planning, highlighting aspects such as personalization of events, crisis management and the strategic role played by the ceremonialist. As a result, the work proposes practical guidance for the management of ceremonies, based on the insights acquired throughout the research, offering a detailed guide for professionals who wish to work in the area and, for this, being based on the contributions of Batista (2021), Bernays and Lee (1928), Fleury (2010), Grunig and Hunt (1984), and Pinho (2014). It is concluded that the success of wedding management depends on detailed planning and careful coordination of all components of the event, with Public Relations being fundamental to this process.