Além da geração K: retratos incomuns da admiração dos alagoanos pela cultura pop coreana

Abstract

“Além daGeração K” isa documentary that aimstoshowcase individuais living in Alagoas, a Brazilian state witha rich and recognized cultural identity, who have fallen in love with South Korea's pop culture,a small country on theother side of the world. The production delves into the rise of Hallyu (the Korean Wave), exploring how K-pop, television dramas (K-dramas), gastronomy and other cultural expressions have captivateda diverse and growing audience in our state. The documentary demonstrates that this phenomenon has transcended its niche status, no longer confined to young girls who enjoy boy bands (as modern stereo types suggest), but appealing to anyone who engages deeply with this movement and finds personal affinities with its offerings, potentially embracing it asa lifestyle.