Estratégias de comunicação aplicadas a órgão de justiça em ações de conscientização: uma análise da campanha “Assédio Não – Dignidade para todos” do Ministério Público do Estado de Alagoas

Abstract

This course conclusion work sought to describe from the point of view of Public Relations the communication strategies applied in the campaign "Harassment No - Dignity for All", experienced in the Public Ministry of the State of Alagoas - MPAL, which provided an effective fight against the crime of harassment in the organizations involved. A documentary research was carried out, using as sources the publications on the campaign through websites and social networks of the Public Prosecutor’s Office, the National Council of the Public Prosecutor’s Office - CNMP and the partner institutions of the campaign. For the theoretical support, a bibliographical review was made that could substantiate the communication strategies identified in the campaign and, for this, several authors were used, but the work had greater concentration on the theories of Brandão (2007), Duarte (2007) and Kunsch (2003;2011) The European Commission has published a report on the European Union’s Youth Employment Strategy. To understand its effectiveness, a survey was conducted through an electronic form with MPAL servers and the general population. The result was demonstrated by a slight increase in the number of complaints at the institution.