Comunicação digital e mídias sociais: estudo de caso aplicado à startup Nubank

Abstract

The work addresses the relationship between the startup Nubank and the client. It aims to study the company's communication, as well as understand the role of the Public Relations professional through the digital strategies used. All the work, the work is logically in two parts, the first being bibliographic, which was presented to the theoretical foundation / literature review. The part was analyzed again from a second case, which were analyzed as manifestations of users of social networks, of the Nubank page on the official channels of Facebook and Instagram, and the customer's perception of the application and website. For the research, a specific area of activity was not delimited, since the bibliographic material found was scarce. I brought as data that many authors confirm the good user experience with the company, as it offers personal and individual communication, optimizing the performance of the team. As the main result, Public Relations can be assigned, in this case, the positive results with regard to the company's image, which proved to be well cared for, since it values its own principles in the area, such as transparency and trust.