A paisagem sertão/nordeste em superfícies fixas: entre sabores e discursos

Abstract

This research investigated the discursive construction of meanings of sertão in adherent statements that make up the landscape of the city of Delmiro Gouveia-AL, in the sertão of Alagoas. Its corpus was two advertising images. The main objective was to understand how these statements contribute to the construction of meanings about the sertão and to question power relations, in order to analyze the meanings of sertão in adherent statements present on fixed surfaces of the city, while the specific objectives include understanding how these statements shape identities and power relations in local society. The study is justified by the need for a critical analysis of the discourses that permeate everyday life and influence the perception of sertão. The research is situated in Interdisciplinary Applied Linguistics, mobilizing Moita Lopes (2006), Colling (2021), Albuquerque Jr. (2021b), Santos Filho (2023) and Maingueneau (2022). The methodology adopted was an ethnocartographic procedural exercise followed by an enunciative-discursive analysis and text analysis. The conclusions indicate that the analyzed adherent statements contribute to reinforcing stereotypes and historical meanings associated with the sertão, while revealing deeper ideological and social layers. In short, this study highlights the importance of an indisciplinary approach to understanding the complex interaction between language, territory and social practices.