WhatsApp como ferramenta de comunicação interna: panorama de artigos publicados na revista Iniciacom de 2021 a 2023

Abstract

In the context of social media and instant messaging applications, organizations are adapting to technological transformations and ways of communicating with their audiences. With the advent of these tools, communication becomes more agile, interactive and collective, speeding up the communication process. Based on these transformations, the main objective of this study is to investigate the number of scientific articles published in the journal Iniciacom about WhatsApp as an internal communication tool, in order to verify whether there are any productions related to the topic, observing whether there are contributions from this application to organizational communication. Our specific objectives were also to identify works related to social networks and organizational communication that relate to the use of WhatsApp in organizations, in order to stimulate and promote incentives in the production of scientific articles about WhatsApp as an internal communication tool. To achieve these objectives, this study uses a bibliographic review for the theoretical basis, empirical research and analysis of information published in the journal Iniciacom. The case study used content analysis as a methodological technique, based on Bardin (2011), to respond to the object studied. Among the main authors studied, we highlight Kunsch (2003), Andrade (2005) and Lévy (1999).