Plano de comunicação integrada : estudo de caso do Instituto Euvaldo Lodi – IEL Alagoas

Abstract

The general objective of this work is to investigate how integrated communication occurs at Instituto Euvaldo Lodi - Núcleo Regional de Alagoas and to develop a communication plan for the company. Given the importance of standing out in the market, it is necessary to plan communication methods and practices, carried out by a Public Relations Officer, to enable assertive communication with your internal and external public. Some studies were carried out, based on qualitative research, to, in a clear and concise way, balance internal communication and build a plan that consolidates information with the aim of leveraging the institution among its stakeholders. Based on the development of the methodology, research was applied, a diagnosis was constructed, the communication planning was finalized and presented to the Institution, with the aim of putting into practice everything that was aligned in the communication plan to strengthen the brand and culture and achieve prominence in the face of competition.