A comunidade das fanfics: uma forma de comunicação no cenário virtual

Abstract

This monograph aims to make a brief history of the origin of fanfics, from its first manifestations and its aspects to the format that is known today, by bringing a discussion about the behavior of the group of people who are fans to this style of literary art. What has been observed is that people want to express themselves more and more and show the world their point of view through writing. Thus, a critical reflection on the performance of Content Marketing and Relationship Marketing aimed at this audience was carried out based on theoretical research and interviews with writers and fans of fanfics. It is worth mentioning that the Public Relations professional must know this niche well and understand its ideology to succeed in its strategies, in such a way that it will achieve the purpose of conquering its audience and converting readers into possible fans who will buy their future construction. For this, we carried out a field research, in order to explain the subject from the perspective of a fanfictwriter and demystify some concepts created without previous study about it.