A importância das redes sociais digitais utilizadas por microempreendedores individuais no estado de Alagoas

Abstract

Individual Microentrepreneurship (MEI) has gained the attention of public and private policies, and, as a consequence, the number of formalized entrepreneurs has been growing and contributing to the national GDP. Allied to their growth, these individuals have important sales channels that help them to communicate with their consumers and to expose their products and services in a virtual environment. The mentioned sales channels correspond to the so-called digital social networks. It is verified that these networks have a direct link in the growth of micro-entrepreneurial activity. Based on the knowledge of this information, the question that motivated the present work arose: what is the importance of digital social networks used by micro-entrepreneurs? In order to understand how these platforms can affect the activity and the microentrepreneur, the general objective of the research will be to analyze how social networks relate to the sales of Individual Microentrepreneurs. The chapters address some topics such as entrepreneurship, MEI, digital marketing, the history of the internet, trends in digital social networks and how the changes arising from the pandemic caused by COVID-19 affected the activity and its business in a virtual environment, noting that, despite having damaged businesses, a large portion of micro-entrepreneurs managed to leverage their sales, due to agile adaptability. The research developed was of a qualitative and argumentative nature, carried out through interviews answered by formal and informal MEIs who have the active and commercial profiles of their stores on the social network, making it possible to cross information and analyze them to obtain greater wealth of information and detail. on micro-entrepreneurial experiences. The results indicate that the social network Instagram has been increasingly part of the micro entrepreneurial activity, that there is a tendency to inhabit only the online environment to the detriment of the physical one and that there has been a significant increase in sales for the micro entrepreneurs responding at the most critical moment. of the pandemic.