Produção de vídeo sobre o sistema CRISPR-Cas para divulgação científica em ambiente digital

Abstract

In the current scenario, scientific communication plays a crucial role in bridging the gap between science and society, which can potentially contribute to mitigating anti-scientific phenomena such as fake news. With technological advancements and the growing availability of media, audiovisual anguage has emerged as a powerful tool for disseminating complex scientific concepts. This work aims to explore the effectiveness of audiovisual language as a tool for scientific outreach, with a special focus on the public understanding of concepts related to the CRISPR-Cas system, which, due to its potential for genetic editing, has become an extremely relevant topic in the scientific community. A literature review was conducted to examine the fields of scientific communication and audiovisual language, identifying key concepts, best practices, and contemporary trends guiding scientific communication in the digital context. The goal was to develop a production methodology based on these concepts. Next, the research delved into the biological fundamentals of the CRISPR-Cas system, along with a detailed examination of its history and evolution in genome editing. As it has established itself as a topic of current relevance, it was chosen as the theme for the video. Understanding these concepts is crucial for conveying scientific information clearly and accurately to the public, meaning that the communicator must have a mastery of the subject to develop an appropriate narrative. Furthermore, this work dedicated itself to analyzing the applicability of techniques and strategies involved in the production of scientific outreach videos using audiovisual language, ultimately providing a scientific outreach video as the final product, representing the culmination of ideas about audiovisual production. The conclusions and findings of this study led to the formulation of practical recommendations aimed at content creators and institutions seeking to use audiovisual language effectively in scientific outreach. These guidelines emphasize best practices and highlight the challenges that should be considered when creating audiovisual content related to science.