Pandemia e a revista Veja : uma análise das formações discursivas e das imagens de si através do ethos institucional das capas no contexto da COVID-19 no Brasil

Abstract

This work aims to analyze discursive productions on the covers of Veja magazine, considered one of the largest circulating magazines in Brazil, related to Covid-19, its prevention and their implications. The goal is also to understand how the enunciations symbolically affect the imagination of its subscribers and readers regarding the phenomenon of the new coronavirus, its vaccines and the perception of the media outlet informing these readers. Utilizing Bourdieu's concept of symbolic power, the French Discourse Analysis (DA) and the conceptual ethos as developed through the renewals of Aristotelian Rhetoric and Pragmatics by Ruth Amossy, we observe, by the magazine's own discourse, the forging of its institutional ethos through its enunciations and oratorical efforts. This analysis is conducted on 15 selected and cataloged covers of the magazine, within the pandemic and post-pandemic contexts. The results reveal discursive formations (DF) that present political-ideological perspectives of a race and triumph against the disease, along with modulations of the magazine's stance through its own discourses concerning certain events during the pandemic in Brazil. These findings are observed within the production conditions under which the statements were made, affecting Veja's conceptual ethos in relation to itself, other subjects of its discourse, and its audience.