Relações públicas governamentais : estudo de caso na Secretaria de Estado da Comunicação de Alagoas

Abstract

This study focuses on a case study conducted at the State Secretariat of Communication of Alagoas (SECOM/AL) and aims to analyze its organizational structure and identify the level of relationship between the Government of the State of Alagoas and its external audience. This research assumes that for effective governmental public communication management, a strong relationship with the public is necessary. Therefore, it is motivated by understanding the level of interaction between the communication management of this institution and its external audience on digital social media. The theoretical framework for this study includes authors such as Margarida Kunsch, Elizabeth Brandão, Bianca Dreyer, James Grunig, and Todd Hunt. The methodological approach involved questionnaires, content analysis, and inference, with the main findings indicating a propagandist tendency in the current administration's dissemination of institutional information.