Design gráfico como ferramenta de valorização de Organizações Não Governamentais: desenvolvimento do sistema de identidade visual para o Instituto Guaiamum

Abstract

The project seeks to develop a Visual Identity System for the Guaiamum Institute, a non-profit organization that operates in the city of Santa Luzia do Norte, Alagoas. The Institute's main objective is to promote the dissemination of culture through sports and educational activities aimed at quilombola children and adolescents in the city. For this, the methodology of Maria Luísa Peón (2003) was used, following three fundamental phases: problematization, conception and specification. Thus, the Visual Identity System obtained as a result after applying the methods and tools made it possible to create standardized communication for the organization, transmitting its mission and values in a clear and effective way. In this way, it was possible to develop the brand manual, presenting all the technical specifications, which serve to guide the correct use of the visual identity, regardless of where it will be applied - be it physical or digital. Furthermore, it was possible to demonstrate the applications of visual identity developed in the objects needed by the Institute.