Desenvolvimento de identidade visual para o mercado do artesanato de Maceió

Abstract

The Handcraft Market in Maceió is a big tourist center and of great cultural and economic importance for the city where it is located, but, today, the Market is going through a period of bad management of the place and scrap. Among the various problems that the place of study has, one of them is the proposal discussed in this work: the lack of a visual identity that characterizes the place and graphically brings the essence of the Market and the people who make a living there. The work has as general objective to develop the concept of a visual identity for the Craft Market, and, in its specific objectives: to explain and justify the concept of crafts, design and visual identity; understand and show the importance of handicrafts for the state of Alagoas and rescue the essence of Maceió's handicrafts and culture. The present work consists of an exploratory qualitative research, where the Craft Market, object of study of this work, was analyzed from data, interviews and on-site visits. The development of this monograph was guided by the project methodology proposed by the designer Maria Luísa Peón (2009) in “Visual Identity Systems (SIV)”, based on its three phases, namely: Questioning Phase; Design Phase and Specifications Phase. The result of this project is a design concept that is presented based on a visual identity of the Craft Market, which reflects the cultural characteristics of Maceió and the Market, through an institutional and imagery configuration, adding value to the space and bringing it closer the location of its final consumer: society.