Avaliação do grau de maturidade empresarial de ME e EPP do sertão alagoano

Abstract

The country's economic scenario, which suffers from the effects of the pandemic and inflation, directly impact small entrepreneurs, who have economic limitations and who always need to improve their management practices. For this, SEBRAE has solutions to help managers with management consulting and specialized service, in this aspect, to encourage innovation in micro and small companies, the ALI program provides assistance with a methodology that uses a series of measurement and agile management, including the ALI radar, which measures the degree of maturity of companies. The radar involves 18 questions on topics related to management, sustainable practices, marketing and digital transformation. To improve the measurement of the company's maturity level and to know the most relevant questions of the tool, a study was carried out using exploratory factor analysis in conjunction with the item response theory. With the objective of proposing a scale to measure the degree of business maturity to assess the degree of business maturity of ME and EPP in Sertão Alagoano. The research sample is composed of 85 companies whose size is EPP and ME in different fields of activity. It was found from the results that companies in the Sertão of Alagoas are in a low degree of maturity for the most part with 69.415% of companies in the levels called very low and low. Scores were also generated that made it possible to create another, more simplified scale for determining maturity, which can be used by any company. The questions seen as the most relevant were defined in the management facets of marketing indicators and sustainable practices.