Design editorial: criação de um livro móvel sobre materiais e processos artesanais de estamparia

Abstract

Surface design is an area of design adopted in the eighties in Brazil and has been spreading over the years, however, stamping has been present in the life of man for thousands of years providing expressive and communicative loads to the most varied supports. Among the forms of stamping, there are artisanal techniques that use manual making to print and are learned in an experimental way. When carrying out an analysis in the editorial market of books of theoretical and practical nature on printing, there is a two-dimensionality in the materials, reducing the practical experience in the process of building and applying a print by users. In view of this scenario, the present work aims to develop a book with content on materials and manufacturing processes for stamping through the interaction of mobile books, which provide teaching-learning through the user-object relationship. The methodology chosen was that of Matté, specific for printed graphic products, and the Analytical Design Structure (WBS) was elaborated based on this, thus contemplating the entire process of building the artifact and adapting the stages according to the design needs Among the phases and macrophases of the methodology are: understanding the project through research on specific themes (surface design, handmade stamping and mobile book), study of similar publications, marketing and users, analysis of materials and graphic processes. In addition, in the design configuration, the definition of requirements, selection of stamping techniques, visual concept and the content of the artifact are presented. Finally, the project realization comprised the editorial project, defining the format, layout, standardization, supervision and creation of a doll. As a result of the work, a box was developed with a book and a box with materials for experimentation, making a cut on the theory and practice of the theme of stamping, using parts of the book itself for experimentation or user interaction, seeking to attract the interest of the reader about the contents of the stamping.