Construção de uma estratégia coletiva: “tendências” para os arranjos produtivos locais de turismo de Alagoas

Abstract

The discussions and reflections on contemporary and alternative models of development capable of addressing the economic challenges, social and environmental impacts of the current times are leading to the formulation of new concepts that involve concern for local development. Accordingly, this study was to evaluate two local productive arrangements of Alagoas tourism from the perspective of knowledge, innovation and learning as inducers of local development. Thus, are emphasized the discussions on local productive arrangements as articulators of small enterprises around local productive agglomerations. Thus, a survey was conducted with entrepreneurs in the tourism sector of cities considered potentialarrangements. The two arrays defined, Coral Coast and the Lakes Region, were characterized and analyzed as to its peculiarities and its socio-economic profile and environmental. The first step to set research and descriptive literature and the second stage comprised the study with na exploratory field research projects in 250 tour arrangements. This study aimed to reduce the gaps identified, proposing the adoption of an instrument of research and analysis of the regions studied to identify those flows and exchanges of knowledge for innovation, enabling better management of capital relationship of local productive arrangements. As main results, the low innovative capacity of the sector combined with informality, low qualification of the workforce, and lack of cooperative and association spirit suggest a framework of amateurism by most entrepreneurs. However, there are the strategies of "Pousadas de Charme" arrangement of the Coral Coast, which can compete and circumvent the season with modern structures and differentiated that attract tourists from all over the world.