O comércio eletrônico, as formas de pagamentos e as dicas de segurança da informação

Abstract

This study aimed to understand the interrelationship between Electronic Commerce or E-commerce, in English, its forms of payments and information security, against the background of the fundamental role of the Internet. Initially, there was talk about the technologies that marked the evolution of the Internet and then contextualize an analysis of indicators of access to the Grande Rede by the population and the current stage of development of the national online shopping environment. Then, the aim was to know which conclusions would be drawn from comparisons of the following indicators: Internet access by the population vs. growth of Brazilian E-commerce and growth of Brazilian E-commerce vs. Gross Domestic Product - Brazilian GDP. Continuing, concepts and the main characteristics of Electronic Commerce were presented. Likewise, their most usual transactions were described, observing the quality of the relationship between their participants as the most relevant classification criterion in this work, of which, in the Brazilian market, consumers and companies stand out. Continuing, it was intended to establish a panorama through the analysis of the main national E-commerce indexes, the important role of purchase motivators, with search engine and social network highlights, the challenges to be overcome and the main strategies - with the increasingly massive use of mobile ICTs in particular the smartphone being the most relevant for the future of this market segment. In addition, the most popular payment methods and precautions in the electronic systems of the portals were presented, as well as information security tips for consumers. Anyway, all these parts - now interdependent - together have a panorama of the Brazilian Electronic Commerce and, therefore, the tasks of identifying competitive advantages for those who wish to undertake in this market segment and also envision in the future - not too distant - are less arduous - trends that will change the behavior of consumers of virtual products and services such as those listed in the future considerations at the end.