Um estudo da percepção do profissional de contabilidade quanto à execução do serviço de consultoria contábil na cidade de Santana do Ipanema –AL

Abstract

This study aimed to identify whether accounting professionals in the city of Santana do Ipanema - AL, use the accounting consultancy service as a strategic tool for development in the market in which they operate. In order to show clients that there is a difference between accounting and consulting, and that the implementation of this service provides growth for companies. For this purpose, a bibliographic basis was used as a research methodology on the themes that concern the subject, essential to broaden the concept of consulting in a general and specific way, and for a better understanding, an investigative questionnaire was applied to accountants in the region, with the purpose of verifying if the professionals implement the consulting services, if they use this tool and if they know the demands in the region. Through the survey, it could be seen that most respondents work with consultancy embedded in the accounting service, and that clients are unaware of the consultancy services. However, due to the lack of information and the high cost of the service, there is a difficulty in hiring by companies. It was also observed that companies believe that this type of service is unnecessary, and that accountants have an obligation to perform the service along with the accounting service. Thus, this study served to clarify how the consultancy could add value to companies supporting their growth in an organized way in the market, identify the reason why there is no demand in the region, and also realize that accounting professionals in this city do not seek to provide better guidance for their clients about the importance of accounting consulting for the development of small, medium and large companies.