O uso do instagram pelas bibliotecas universitárias da região nordeste do Brasil

Abstract

It presents the use of Instagram's social network as a digital tool for disseminating information e service offer from university libraries in the northeast region of Brazil. Discusses the historical emergence of university libraries, their function and importance as a teaching and research institution. Addressesthe need and importance of social networks as an indispensable tool in university libraries, given the globalization that the networked society is undergoing as a result of the great advance of information technology in this 21st century. Reports that libraries, like other man-made institutions, have suffered with historical, cultural, political, social and technological impact, thus considering the natural evolution, starting to absorb and reflectthis impact naturally. It argues that in the context of the use of social networks, the use of Instagram by university libraries makes it possible to maintain in real time information of interest to its users, thus socializing its products and services, forcing the librarian to rethink his way of performing his work, having as a consequence the redefinition of his daily activities, aiming at satisfactorily meeting the information needs available in his information unit. Uses as methodology the exploratory research, with qualitative approach and descriptive character. Analyzes the professional profile of Instagram account managers of the university libraries under study, the frequency and content of the posts of these information units in Instagram. Based on the results obtained it became evident the importance of the use of Instagram social network by university libraries, in order to be of great use for the dissemination and sharing of information between the information unit and users.