Assessoria de relações públicas numa organização de saúde: caso Hospital Geral de União dos Palmares (AL)

Abstract

This work aims to appropriate, through discussions and theoretical analysis, a feasibility study and the implementation of a macro and micro communicational project linked to Public Relations activity and its respective advisory function in the health area. I therefore intend, within a succinct and linear analysis of communication, to demonstrate the importance of its dimension and how well coordinated and planned its functions are of fundamental relevance to organizations. The study organization (General Hospital União dos Palmares) lacks a more approximate and less bureaucratic internal policy that unfolds in a greater conciliation between its internal and external organs, but also needs a more real appreciation of its image as a provider company of health services in the palmarina society. We must therefore contribute to the adaptation of these perspectives, in order to structure a broad communication project that invigorates the intentional and external conditions of care of this company and, more precisely, its specialties in the health area, which is the main objective of this work.