A consultoria empresarial como ferramenta de gestão financeira: Um estudo de múltiplos casos em relação a percepção dos empreendedores no município de Arapiraca - Alagoas

Abstract

Business consulting represents one of the activities that has had a high growth rate in recent years and particularly in Brazil. The current business scenario denotes the constant need that entrepreneurs feel regarding the financial management of their business. This study aimed to identify the perception of entrepreneurs in the municipality of Arapiraca - Alagoas, aiming to analyze financial management practices, the importance of business consulting in business management, and its contribution to organizational improvement. The methodology of this study is characterized as descriptive, as it provides a more detailed analysis in relation to the theme addressed in the research. Regarding the characterization of the research, we chose to conduct a multiple case study through an interview with the manager responsible for the company, with a structured questionnaire with eight open questions. Through this study, it became evident that business consulting can contribute significantly to the improvement of the organizational sectors of companies. It was evident that through the use of consulting, entrepreneurs were able to better see their shortcomings with regard to financial management, control revenues and expenses, and have reliable indicators that support decision making.