Publicidade infantil nas mídias digitais breves considerações

Abstract

The present work deals with a monograph made through bibliographies on the theme that seeks to analyze and understand how advertising communication interacts and affects through the digital media, especially through YouTube, the child audience. Contributions from García Canclini about the act of consuming, Flávio Paiva about consumer society, Manuel Castells with the network society, and other authors related to the area were used. Therefore, this study brings brief analytical considerations on the evolution of children's advertising, in addition to the possible impacts caused by it in the development of the child's critical sense to the act of consuming, it also demonstrates that the regulatory limits of the legislation must be an instrument of awareness by the consumer. professional to achieve their communicational goals.