Modelagem de uma startup para distribuição e comercialização de energia elétrica produzida a partir da biomassa do bagaço da cana

Abstract

The search for new opportunities is the main characteristic of individuals who are inserted in the context of entrepreneurship, since entrepreneurship is synonymous with creating new businesses, transforming the social and economic environment around them, taking calculated risks and creating value. for the end customer. Irena (International Renewable Energy Agency) — an intergovernmental organization created to promote the use of renewable energy, which has 164 countries — stated in January 2021 that governments should double total investment in solar, wind and energy other green technologies over the next decade. The institution reported that renewable energies should generate 57% of electricity worldwide by the end of 2030 compared to the 26% currently registered. The work presents a proposal for the creation of a startup that would be dedicated to the distribution of electricity generated from sugarcane biomass. The proposal aims to explore the potential of sugarcane as a source of renewable energy and contribute to the country's energy matrix. Thus, the general objective of the work is to develop an initial modeling of an enterprise, with characteristics of a startup, to enable the commercialization and distribution of renewable energy from the reuse of the biomass of sugarcane bagasse. The investment for building the startup would be justified by the possibility of generating profit and contributing to environmental and energy sustainability. The methodology used combines stages of market mapping, with cases, investments in the sector and operating models; the validation of hypotheses to direct the construction of the product; defining the profile of the ideal customer and partner for the solution; and, finally, the definition of the ideal business model and the main functionalities addressed. With this, at the end of the work, it is expected to consolidate all the data, feedback and learning to build a business possibility with a startup that will bring a solution to the energy sector with conditions to be invested to make its operation viable.