Design estratégico para experiência do usuário em academias ao ar livre de Maceió

Abstract

This undergraduate thesis investigates outdoor gyms as healthy, safe, and accessible alternatives for physical activity in urban areas, with a focus on the city of Maceió, Brazil. The research highlights the importance of these facilities in promoting social inclusion and revitalizing public spaces, emphasizing their role in combating sedentarism and encouraging healthy habits. Despite the increasing implementation of outdoor gyms, the lack of promotion and limited community engagement hinder user participation and result in the underutilization of these facilities. In this context, the project pro poses the development of design thinking-based strategies to attract users, encourage exercise, and create environments that foster social interaction and collective wellbeing. The research objectives include analyzing the design approaches employed in outdoor gyms, evaluating the impact of these installations on user engagement, and developing guidelines for implementing design strategies that enhance the attractive ness and functionality of these spaces. The proposed solutions encompass improvements in infrastructure, equipment safety, and suitability, as well as the integration of aesthetic and signage elements to encourage regular use of the gyms. Thus, these spaces are expected to become inviting environments where physical activity is transformed into a positive and socially inclusive experience.