A influência do TIKTOK na indústria musical: uma análise de impacto e tendências

Abstract

This study aims to analyze the influence of TikTok on the music industry, exploring the impact of this platform on the promotion of songs and artists, as well as the new trends that emerge from this phenomenon. The methodology adopted was an integrative literature review, with well-defined criteria. The search used the descriptors "TikTok" and "Music industry" combined by the Boolean operator AND. The integrative review revealed that TikTok and streaming services have transformed music consumption, promoting short and viral songs, redefining music charts, and changing listening habits. The platform has consolidated itself as a marketing tool and gateway for new artists, but it has also brought challenges, such as fair remuneration and the preservation of artistic integrity. These factors highlight the impact of TikTok on the democratization of access and contemporary music production. It is concluded that TikTok exerts a significant influence on the music market, promoting a new logic of discovery and consumption based on its visual and viral dynamics. The platform propels artists and songs to instant success, but it also generates challenges, such as creative standardization, superficiality of music consumption, and dependence on algorithms. The rise of TikTok highlights the balance between innovation and preservation of artistic quality, reinforcing the need for debates about the authenticity of the artist and the consumption of content without societal criteria. Future studies based on empirical data may deepen the understanding of this impact on consumer behavior and musical trends.