Criadores de conteúdo e o uso da linguagem informal no jornalismo da internet: um estudo de caso comparativo entre as manchetes do Jornal da Diva e de jornais tradicionais

Abstract

Informality can be thought of as a possibility within communication, exploring linguistic adaptations so that the message connects with the environment in which it will be transmitted and the audience it is aimed at. In this way, this work has the potential to open up dialogues about how standards were established and how they have been exclusionary throughout history, segmenting a plural society by means of normative and socially valued criteria. Therefore, the aim is to analyze the influence of the use of informal language in internet journalistic media through the headlines in Jornal da Diva, set against the headlines of traditional newspapers. The scientific methods chosen to carry out this research were semiotic analysis, content analysis and sociolinguistics. It was therefore possible to identify that the use of informal language allows for greater expressiveness and, within the online environment, can be developed in a comprehensive way, as content creators have done, following trends, relying on algorithms and dialoguing directly with the public and with brands. On the other hand, communicators, however resistant they may be to new media, should use these tools to inspire themselves and evolve their practice, after all, the aim is to communicate with everyone, equally