Identificação de componentes curriculares do curso de Administração da UFAL na organização de uma feira por agricultores familiares

Abstract

The study describes the socioeconomic reality of family farmers, who in turn face difficulties in obtaining support, access to finance, technology, also face the challenges of climate change. Since 2018, the market has also played an important role in creating sales spaces for these products. This descriptive and exploratory study aims to connect the academic knowledge of Administration with the practice of family farmers in Maceio, with a focus on the management of fairs. In addition, the research uses the methodology of Action Research to promote the exchange of knowledge between family farmers and the field of Administration, demonstrating how administrative theories can be applied in the organization of neighborhood fairs, specifically at the Santo Eduardo Fair, contributing to practical and strategic improvements in its commercial activities. The stallholders showed concern about the infrastructure, such as the lack of bathrooms and lighting, but also a resilient attitude and gratitude for the space and sense of community. There were suggestions for improvements, such as financial management, inventory control and the use of technologies for promotion and visibility of the fair. Practical proposals were prepared to integrate administrative theories to the reality of the fairgrounds, aiming to improve the organization and management of the event.