Planejamento de comunicação para os meios digitais: Marcone Esquadrias

Abstract

The final project (TCC) is an experimental initiative focused on creating a digital communication strategy aimed at strengthening the online presence of Marcone Esquadrias, increasing its visibility, and generating leads. The work sought to enhance the store’s communication consultancy through the implementation of digital marketing techniques, aiming to position the brand in the market and expand its reach beyond the traditional audience. To achieve this, fundamental steps were taken, such as the creation of a Digital Solutions Diagram (DSD), the development of official social media profiles, and a scheduled content calendar for these platforms. Market research and the analysis of digital channels helped identify the company's specific needs, allowing for precise communication adaptation to the target audience. The plan resulted in more professional digital communication for Marcone Esquadrias, leading to increased responsiveness in online service and greater product visibility. Customers gained a clearer understanding of the portfolio and the unique characteristics of the products offered, facilitating the sales process. This work demonstrated the positive impact of structured communication consultancy, emphasizing the importance of a consistent and strategically managed digital presence.