Empresas na rede: uma análise do efeito das vendas pelas redes sociais no comércio de Santana do Ipanema – AL

Abstract

With the technological development during the last decades and the great increase without number of people who started using the internet, such as social networks and digital marketing are increasingly present in people's lives. Small companies, on the other hand, have an extremely important role in the economy, with no progress and no growth in the country, which, in order not to be outdated, they have sought to insert themselves in this new world scenario, increasingly seeking to adapt to these changes in habits of this technological society. Social networks emerge as a current phenomenon such as which are the important tools of communication, interaction and entertainment among human beings, and in order to better understand the market and be successful in the digital universe, it is necessary to apply efficiently as digital marketing techniques the company can operate with customers, suppliers and the most varied entities. The general objective of this research is to analyze and identify how micro and small companies in the city of Santana do Ipanema - AL are reaching out in the era of information technology, and how they are using social networks, mainly Instagram, facebook and whatsapp, in the construction relationship with its customers, contributing to the growth of online sales. To this end, a qualitative research was carried out with ten companies from different commercial areas. The research methodology that is considered the best to be applied was the exploratory, where the classification adopted for the choice of the study objects was the nonprobabilistic sampling technique. Through data analysis, the essential results that associations are increasingly concerned with being inserted in the digital universe, which although they use as social networks for their strengthening, in order to promote their brand, products and services, in favor of Online sales, do not explore all the tools and possibilities that are offered to increase your credibility and add value to the company.