O design de experiência e a vivência dos usuários na praça de alimentação de um shopping center em Maceió - AL: uma análise do ambiente

Abstract

The study aims to develop an analysis of the environment of the food courts of Maceió Shopping, located in the city of Maceió - AL, based on the premises of environmental psychology and the Experience Design, in addition to the researcher's own perception and vision. To this end, the methodology used was the Ergonomic Methodology for the Built Environment - MEAC, which has as its main focus the human, user of a particular space, in order to seek to presuppose the aspects involved in the adequacy of the environment and how this should result from the feeling that the user experiences in interaction with the environment. In addition to the MEAC, it was used the bibliographic research; the application of structured questionnaires, sent to users through Google Forms; the exploratory research in loco; and, finally, the analysis of the data obtained during the process of construction of this study. As a result of the analysis, it was noticed that the square 1, which is centralized to the mall and has the largest number of fast-food and restaurants, being, consequently, the most used, it was possible to identify more problems in all analyzed demands. Therefore, it is suggested that, in the future, a renovation be performed, as well as in food court 2, which is located near the cinema in the mall. Thus, in view of the above, it was possible to have a more leveled perception about how important it is to design an environment that is accessible, safe, comfortable and functional for all people with different bodies and possibilities of locomotion.