Comunicação em saúde na atenção básica em tempos de emergência sanitária

Abstract

Health communication goes beyond the mere transmission of information, serving as a strategic tool for building relationships, promoting autonomy, and democratizing care. In primary care, especially in the context of the pandemic, communication became fundamental to the effectiveness of health practices, including conflict mediation, multiprofessional teamwork, and active listening. This study aims to analyze the communication process among management, health teams, and SUS users in primary care during the COVID-19 pandemic in Delmiro Gouveia. It is a qualitative study designed as a case study, conducted in Delmiro Gouveia, Alagoas, within the primary care context. Data were collected through discussion circles with health teams, managers, and SUS users, and analyzed using thematic analysis techniques. The results revealed important factors such as the protagonism of the Community Health Agent and their dialogical practice with users for building bonds and improving care. The fundamental role of interprofessionalism was also identified as a determinant for integrated community health care. Regarding technologies, the results indicate that the primary digital means used by workers to maintain contact and ensure continuity of care for the population was the cell phone, primarily through the WhatsApp application. The main method of conducting consultations was through telemedicine. Thus, the research reinforces the importance of investments in both technological infrastructure and continuing education, promoting the enhancement of interprofessional and communication skills.