Diagnóstico organizacional de uma agência de marketing digital: Agência SG Digital

Abstract

This work presents an organizational diagnosis carried out at a digital marketing agency specializing in paid traffic, SG DIGITAL, located in the city of Garanhuns - PE, where it has a physical office for serving the public and adequate space for the work of the team which is based in the same city, but with national operations remotely and online, operating in the market for 1 year and 4 months, with an average client portfolio of 12 active companies today. The aim of the research was to analyse the company's organizational structure and internal processes, identifying points for improvement and suggesting actions that could contribute to the sustainable development of the business. To this end, interviews were conducted with the owner, employees and documentary analysis. It is hoped that this study will provide support for decision-making and the implementation of improvements that can increase the company's efficiency and effectiveness in the competitive digital marketing market, which has been on a continuous rise in recent years.