Cidadania corporativa e a Braskem: uma análise das respostas administrativas da empresa ao desastre na cidade de Maceió

Abstract

Companies play a fundamental role in modern society, going beyond their economic obligations to encompass social and environmental responsibilities. The disaster caused by the mining company Braskem, which began in the Pinheiro neighborhood and affected the entire city of Maceió, is a significant example of the need for such practices, bringing to light critical issues related to corporate responsibility. This thesis explores the relationship between corporate citizenship, as defined by Philip Mirvis and Bradley Googins, and Braskem's actions in the context of the disaster in Maceió, Alagoas. The study analyzes Braskem's conduct in response to the tragedy, considering the principles of corporate citizenship, and examines the company's response to the situation. The objective of this study is to determine which stage of corporate citizenship the company is in, given the context of the disaster. To this end, studies related to Corporate Social Responsibility (CSR) and the Corporate Citizenship model proposed by Mirvis and Googins (2006) will be used as references. This work is classified as basic, analytical, and descriptive research, with a qualitative approach and content analysis method, through bibliographic, documentary, and case study research procedures. It was concluded that Braskem has an established functional structure, with defined systems and processes, where subjective behaviors and decisions predominate, and the mining company is in the process of developing its corporate citizenship.