Os ruídos na comunicação interna e seus impactos nas organizações modernas: um estudo de caso em uma empresa no ramo alimentício

Abstract

Internal communication is an essential activity within organizations due to its function of managing dialogue, creating synergy between employees and the organization. For Kunsch (1999, p. 77), “internal communication is planned around clearly defined purposes, to allow all possible interaction between the organization and its employees using methodologies and techniques of institutional communication and even marketing communication”. This work aims to analyze noise in internal communication and its impacts on modern organizations through a case study in a company in the food sector. To do this, it considers the perspective of employees in the logistics sector in order to list the causes and consequences of noise in communication processes. In this context, the research seeks to contribute to the company's mission, vision and values, as these elements are contained in the proposals for integrating organizational communication. The aim is to investigate the scenario and present possible solutions to communication barriers in the sector under study, from the perspective of public relations, as well as to collaborate in the development of communication research in other organizations. The methodology consists of applying census field research through descriptive analysis, with a quantitative approach and closed alternatives to obtain primary data. Through this research it is possible to identify noise in messages that compromise the communication system, establishing barriers that interfere with the organizational climate, productivity, sector results and, consequently, the organization's profit. The study points out that the effective practice of strategic communication prevents noise, this action reverberates in the improvement of information flows between employees. It is necessary to make everyone aware of the importance of continuously improving communication processes, through strategies that align the needs and interests of the company and its audiences, mainly for industry and commerce.