Futebol, comunicação e redes sociais digitais: o impacto de perfis não-oficiais na imagem do Centro Sportivo Alagoano (CSA)

Abstract

This monograph, entitled Football, communication and digital social networks: the impact of unofficial profiles on the image of Centro Sportivo Alagoano (CSA), has the general objective of analyzing how unofficial profiles that use the name of Centro Sportivo Alagoano (CSA) ) on Instagram impact the team's image in front of fans and society. While the specific objectives sought to: I) understand the opinion of fans in the face of the flow of information transmitted by the team's unofficial accounts; II) to know how the public of these pages think through what they consume produced by them. We consider the importance of this work due to the fact that there is a need to understand if these digital networks interfere in the construction of the club's image in Brazilian society, and this work is also justified due to the scarcity of academic works in the field of Public Relations with a focus on on this topic. The research has a quantitative and qualitative approach, through the completion of a google forms form, in which the interviewee had a period of three weeks to respond. As a methodological approach, we specifically analyzed profiles and unofficial pages of the Instagram application that were related to Centro Sportivo Alagoano (CSA). For the analysis of the collected data, we used authors from the areas of Social Sciences and Social Communication, such as: Oliveira (2016); Borba and Pessoa (2008); Cavalcanti and Braga (2016); Fleury et al (2014), Júnior and Salles (2015), Bulas (2014), Oliveira (2016), Cavalcanti and Braga (2016), Mokfianski and Alvetti, (2017); and Soares and Zago (2018), among others. Finally, we realize that with the advancement and evolution of technologies, fans feel free to interact on social networks, experiencing experiences and exposing opinions in cyberspace, such actions can lead to consequences causing impacts outside the lawns, due to such strength that it contains. the internet nowadays, being able to reach individuals as well as the image of organizations.