Movimentos de capital e concorrência no setor supermercadista em Maceió

Abstract

In recent decades, we have seen the entry of large self-service food retail companies (supermarkets) in the city of Maceió. In the recent period, the sector has changed with the advent of stores with wholesale and retail sales, better known as Atacarejos. This mainly results from the process of mergers and acquisitions carried out since the 1990s, due to the policies of the time, related to the expansion of economic and market opening adopted at that time. Given the above, this work seeks to understand the reorganization of activity in Maceió, a result at least in part of the dynamics of mergers and acquisitions that have been occurring between large financial groups in the wholesale and retail sector, as well as the implementation and subsequent development of this sector in the city. With the aim of seeking to understand and identify the challenges faced by small and medium-sized local retailers, we sought to observe consumer behavior in the face of this competition in the sector. Thus, the result showed that the operations carried out by retail giants have an influence on the city's economy, in addition to changing the purchasing profile of the population, caused by the restriction on the number of hypermarkets due to the spread of cash and carry stores. For small and medium-sized entrepreneurs in the sector, there was a certain impact on the competition, resulting in a rearrangement of activity, especially in areas close to where the sector's giants are present.