Comunicação Organizacional: a influência da comunicação interna e externa nas vendas de um restaurante em Maceió – AL

Abstract

Communication is an important ally for the growth of a company, within this context the objective of this work is to present the importance of internal and external communication in the sales of a restaurant, in it was sought to analyze these two points through questionnaires applied with the customers of the establishment. The theoretical foundation applied was based on the theme, seeking to understand the importance of communication for the growth of an organization, dividing the theme into internal and external communication, and explaining some of the variations that each of them have. For data collection, interviews were conducted with internal and external customers of the company to understand how they interpret the communication of the analyzed company, and through this generate conclusions about how the organization has been carrying out its communication and what points can be improved, and consequently generate better results, including in its sales.