Áreas de atuação das relações públicas no Brasil emergência e consolidação das mulheres no mercado maceioense

Abstract

This work seeks to present the evolution of the Public Relations profession in Brazil, presenting its legislation, transitioning and exploring a study aimed at the job market and its perspectives. In this context, highlighting 04 areas of Public Relations, exploring their meanings and presenting, based on interviews with 4 female professionals who work in the areas highlighted in the Maceio market, their perspective on the profession regarding the past, present and future from their experiences in the field. Relevant data regarding the job market and the difficulties faced by women were also discussed, in addition to the differences in scenarios justified by gender issues. The study also noted that the number of graduates in the academic field were mostly women at the Federal University of Alagoas.