A empresa júnior Jangadeiros e seus públicos de interesse: mapeamento e diagnóstico dos cursos de relações públicas e jornalismo da UFAL

Abstract

One of the timeless perspectives of Public Relations activities is the knowledge of audiences for the organizational development of a company. This research has as its object of study the Junior Company Jangadeiros. This company contributes to the development of the academic community of communication courses at the Federal University of Alagoas as well as to society. Therefore, the objective of this research is to investigate the perception of students and teachers of the Public Relations and Journalism course regarding the presence of the Junior Company Jangadeiros. Methodologically, the research is descriptive in nature, using a questionnaire to carry out the analyses. A qualitative perspective was adopted for the synthesis construction process. For the theoretical foundation, bibliographic and documentary research was used. This study presents the results of applied research, highlighting Jangadeiros as an agent of transformation for academic and social life. When analyzing the discussions, there is a lack of alignment between the target audience and Jangadeiros, resulting in significant noise in communication. Therefore, this research acted as a guide in mapping and diagnosing information, bringing actions to strengthen relationships with teachers and students of the Public Relations and Journalism courses at UFAL.