Redesign de marca e desenvolvimento do sistema de identidade visual para o Mirante Cineclube, em Maceió/AL

Abstract

Contrary to the policies of dismantling and lack of incentive to artistic productions, Mirante Cineclube emerges as a beacon willing to shine emerging audiovisual productions in Maceió. Moved by the opportunity to bring light to the local cinematographic debate, sometimes their visual identity ends up preventing the dispersion of their ideas, making it diffi cult to apply them in all the areas they need to communicate. In this way, the present course completion work aimed to redesign the current brand of Mirante Cineclube, as well as its respective visual identity system, by navigating through its historical context of creation, the current scenario of its operation and the nature of cultural events linked to the space. The work plan focuses on stages of Literature Review, in which the relationships between the creation of the current brand and prospects for a possible redesign were investigated, as well as the fundamentals of the creation of Visual Identity Systems that contemplate the discussion of authors such as MUNARI (1997), STRUNCK (2007), WHELLER (2008) and WOLF (2011). For the development of such objectives, the methodology that guided the creative process was based on Peón (2001) proposing to analyze the collective, its context and its target audience, synthesizing the collected data in guidelines and concepts to then develop the object of study and its developments. At the end, the development of the new visual identity composed of the institutional logo, alphabet and chromatic pattern is presented, as well as the visual identity manual, as well as application mockups.