O impacto do TikTok nas paradas musicais: uma análise do ressurgimento da música "Dreams" por meio do vídeo viral de Nathan Apodaca

Abstract

This work is dedicated to an analysis of the influence that the TikTok platform exerts on the contemporary music market and seeks to understand the factors that are intrinsically related to this influence. For this purpose, it takes as the object of study a viral video published by Nathan Apodaca on TikTok on September 25, 2020, in a context marked by the global Covid-19 pandemic. This video, which uses Fleetwood Mac's song "Dreams" as its soundtrack, quickly became a hugely successful viral phenomenon, triggering a series of remarkable consequences for all those involved. For the analysis, the period from September to January 2020 is considered, with the aim of tracking the progression and implications of a viral trend in the digital age. The study highlights the crucial importance of a social media presence and, more specifically, the significant influence of TikTok on music consumption in the current music industry. By exploring the causes and consequences of these viral characteristics, this study offers significant insights into how digital platforms, such as TikTok, are influencing trends in the music market and the consumption and dissemination of music in the era of digital culture. A detailed analysis of this specific case provides a broader perspective on the interactions between music, technology, and contemporary culture.