Relações públicas internacionais: o contexto diplomático dos Jogos Olímpicos de Inverno Pequim 2022

Abstract

One of the largest nations on the planet, in 2022, China, in it’s capital Beijing, hosted the Winter Olympic Games, an event that takes place every four years, always two years after the summer games and which has at its core its existence the celebration of peace between peoples. Taking place just one year later than expected due to the COVID-19 pandemic, the stage for global sporting celebration had been distorted by a series of political, and diplomatic events and speeches. Given the historical importance of such a mega-event, this work focuses on the qualitative study of the events that revolved around the Beijing/CN 2022 Winter Olympic Games. This will be built on historical, bibliographical research and journalistic narratives to understand the history of the Olympic Games since Ancient Greece, understanding it’s cultural and political importance for the Greek people. Furthermore, essential characters regarding the organizational communication involved in structuring an event of this size, a Mega-event, will also be objects of study in this work, from international infrastructure standards set out by the organizations that manage this type of event, such as the International Olympic Committee (IOC), and the International Football Federation (FIFA), providing broad reforms in the host cities, with the idea of proposing legacies. Finally, the diplomatic aspects experienced at the Beijing/CN 2022 Winter Olympic Games will be raised, preceded by a qualitative analysis of diplomacy as an object of International Public Relations, from the 20th century to the present day, realizing its importance through a correlation between the spirit of Olympism presented in the Olympic Charter, and the appreciation of Human Rights recommended in the Universal Declaration of Human Rights (UDHR).