O serviço de streaming durante o período pandêmico em Maceió: a percepção dos estudantes de Relações Públicas da Ufal nos anos de 2020 a 2022

Abstract

The discovery of the new coronavirus (SARS-CoV-2) at the end of 2019 became a public health problem worldwide in which from the beginning of 2020 it was officially characterized by the World Health Organization as a pandemic. Both social and economic problems were inevitable, directly impacting the lives of thousands of people and also on the various companies, generating a wave of unemployment, uncertainties and forcing the global population to adhere to social isolation in the face of a totally unknown virus. In Brazil, the consequences with the pandemic were also no different, people needed to adapt, and one of the ways to contain the virus was the isolation of people in their homes. The present work brings as its theme the streaming service during the pandemic period in Maceió through the perception of Ufal Public Relations students during the years 2020 to 2022, the main objective is to analyze whether Public Relations influenced the growth of consumption in the streaming service among Public Relations students at Ufal, in Maceió. To obtain the results and reach the objectives that were: to understand the profile of streaming consumption by Ufal Public Relations students, to identify if there was an increase in consumption in the streaming service and to verify the communication strategies used by the streaming platforms Netflix, Prime Video and HBO, the methodology was used through the application of an online questionnaire on a quantitative basis. With the research carried out, we collected the data and analyzed the results in which they responded to the objectives proposed in this work.