Estruturação da comunicação interna na empresa de varejo (Maceió-AL): o caso da Carajás

Abstract

Communication is something resulting from the existence and manifestation of a company's sociotechnical processes. Throughout the research, an attempt was made to answer the following question: what is the importance of the communication tools used by the company to ensure the effectiveness of services in the organizational routine? The general objective was to analyze the impact of the implementation of internal communication tools in the company Carajás (Maceió - AL) as a means of innovation. And the specific objectives, verify the main recurring difficulties in the use of Technologies among employees; compare the activities before and after the implementation, in order to understand the main divergences and present the importance of internal marketing actions for the main difficulties encountered. The research methodology frames the entire process related to the internal communication process of the company Carajás Home Center, located in Maceió - AL, with a case study as analysis. Finally, it was concluded that the activities before and after the implementation, in the scope prior to 2018, when there were no structured internal communication tools, it was observed that the activities were carried out without proper standardization and that they did not meet the company's need to reach the target audience, which in this case were employees.