Saúde, masculinidades e Novembro Azul: sentidos produzidos no encontro com publicações das plataformas de comunicação da Prefeitura de Maceió

Abstract

This article proposes a discussion in the field of masculinities articulated with the National Policy of Integral Attention to Men's Health, based on feminist theories. Its objective is to investigate how the Municipality of Maceió, through digital platforms (Instagram and the City Hall website), produces meanings about men's health within the framework of the Blue November campaign, published in November 2022. With the analysis of the materials , 3 categories were thought to present the problematizations: 1) man or men? to reflect on which gender positions are being produced; 2) what is care? to think about how publications are linking men to this theme; 3) who are the men excluded and/or made invisible by the campaign? to problematize those who were not even mentioned and/or thought of by the campaign. Among (in)conclusions is the invitation to carry out more dialogues and reflections between the National Policy managers, health workers, users and the people who produce the campaigns problematizing about what is meant by health, (self)care and even what it means to be a man to carry out a campaign that reaches and cares for more people considering the principles of universality, equity and integrality of the Unified Health System.