Relações públicas no ambiente hospitalar: cenário dos hospitais públicos de Alagoas

Abstract

We believe that communication has a social and strategic role, can assist in the maintenance of fundamental rights. In that sense we will focus our attention on the interface of Communication with Health, seeking to comprehend the role of Public Relations (PR) in the scenario the public helth organizations. Given the wide universe of the National Health Service we will direct our research to public hospitals, taking into account the complexity of the services provided and their web of relationship, making a clipping of the scenario of the state of Alagoas, with the objective of identifying, describing and analyzing the PR activity. In this course we will use the methodologies of bibliographic research, in-depth interview and systematic observations. The lack of visibility and recognition of PR negatively influences their opportunities to act in these organizations, configuring a structural problem that we will deal with later. This research is not intended to exhaust discussions on the subject, but rather to draw attention to the relevance and propose reflection and debate.