O que a Biblioteca Central de uma Universidade tem a oferecer, além de livros: ações de comunicação para divulgação dos serviços da Biblioteca Central da Universidade Federal de Alagoas

Abstract

This work aims to emphasize the importance of using communication as the main tool to improve the dissemination and increase access to the Central Library (BC) of the Federal University of Alagoas (Ufal). Its central libraries of history were explained, followed by the others of the University. the explanation of its services was made after the execution of the improvement processes on the Library's website, where the information about its services was located. were taken after observing that a good part of the A.C. Simões Campus were not used in most of the services offered. To better understand this behavior, BC's servers and communication teams sought to understand in more depth how the flow of people using the Library's services worked. These conversations encourage the observations of the frequent numbers of some services that control access frequencies. Consequently, this led to the creation of the hypothesis that there could be communication failures in the disclosures of these services. To confirm or rule out this hypothesis, collections and analyzes of secondary research were carried out. To reach the University, it was necessary to create a reality as a result of two surveys, one of which was carried out before the Pandemic in 2. in an online way, with 88 participants who answered 21 closed questions. After data collection, it was noted the need for a more accurate analysis of the Library's official page on Instagram. Such services will increase to achieve the objective, for the Library to achieve its objective, to some necessary changes. In this scenario, proposals were proposed for the Central Library aimed at the greatest communication initiative of its audiences, presenting the services themselves in a light and creative way. In this way, the Central Library would awaken the students in its services and, consequently, be able to narrow the distance that exists between it and the students.